When it comes to internet marketing, the strategies keep on evolving and changing. We live in a digital and technological world with a long list of channels, platforms, and gadgets that string the whole world together.
With a single tap on the screen or click of the mouse, you can have access to all the services and products in the world. Through the year 2020, the importance of digital communication became highlighted.
With lockdowns and quarantines going all around the globe, the importance of digital modes of communications. Digital marketing is the only way you can engage with your existing customers and garner the attention of potential clients.
Let’s see what the few things you should incorporate in your marketing strategy to ensure that your brand is getting recognized out there are.
Managing Your Social Media Profiles
Heard about the story function of LinkedIn via which you can share short videos? You must have. Similarly, we all have heard about the popularity of TikTok – it is very famous amongst younger audiences.
Did you think that your brand is missing out by not being on every single platform? It is natural to think this – however, you don’t need to have a profile on every social media platform. Instead of trying to be everywhere all the time, you should take a look at what your business is about and what your target audience is.
For example, Facebook and Instagram have been amazing when it comes to making your name out there for new businesses. However, things such as sponsored ads along with algorithm changes have contributed to an overall decline in engagement.
Therefore, no matter what the platform is, you need to ensure that you are delivering relevant, high-quality content that will resonate with your target audience. Your social marketing goals for 2021 should be:
Increasing Your Engagement
Your engagement rate is very important when it comes to showing how much your content is resonating with the people out there. The number of likes, shares, and comments are added up together and then divided by the number of followers that you have.
This gives you your engagement rate. There are various ways with the help of which you can increase your engagement rate. Asking polls or questions, sharing quality content, holding giveaways, etc., are a few ways in which you can get your engagement rate up.
Increasing Your Sales
With the help of Facebook and Instagram, it has become a lot easier for retailers to engage with their customers and promote their services. However, it is important to ensure that you are neither overly promotional nor are singularly focused.
With the help of brand partnerships, influencers, retargeted ads, high-quality videos, and images, you can increase your sales via social media. You should hire professional digital marketing services such as Capital Solutions to ensure that your digital marketing strategy is perfect and goal-oriented.
Voice Search and Search Engine Optimization
We can’t deny the importance and significance of social media in today’s digital world. However, search engines are still winning the race when it comes to brand discovery as they amount to over 90% of web traffic.
Therefore, the importance of SEO can’t be denied. Both on-page and off-page SEO are essential to increase your search engine ranking. However, there has been a slight change due to voice search becoming very common.
With the popularity of voice assistants such as Google, Alexa, and Siri increasing, the type of keywords has changed a bit. Text search and voice search differ from each other, and they have to be tackled separately.
Here are a few things that you need to do in 2021 to improve your website’s SEO and optimize it for voice searches.
Adding Question-Based content
When it comes to voice search queries, they tend to be a bit longer than text-based queries. More often than not, they are in the form of questions. Keywords such as “why” and “how” are very popular. If you add question-based content, it will likely rank good enough to be in Google’s feature snippets.
Focus on Local SEO
The searches on mobile devices consider local SEO. For example, if you are out driving and ask Google Assistant where the nearest restaurant is, the restaurants with local SEO and up-to-date information will pop-up.
Make sure that the location of your business, your contact info, photos, reviews, etc., are up-to-date, as this will help in improving your local rankings.
Automation and Artificial Intelligence
When we talk about digital marketing and that too for the year 2021, it is impossible not to bring up automation and personalization. With the help of AI, everything from social media monitoring to email campaigns can be automated.
This means that you have more time on your hands to create quality content and focus on your digital marketing strategy. With the help of chatbots, you can ensure that your customers have 24/7 assistance and can get their simple queries answered instantly.
The world of digital marketing is evolving and ever-changing. With a global pandemic raging on, you need to change the way you approach and view things. This will ensure that any losses that you might have incurred since people are not visiting your physical store are reduced via virtual marketing.
Focus your efforts on creating quality content and then share it on relevant channels and platforms. Hopefully, you would take help from the techniques that we have mentioned above.
Here’s to a successful, fruitful year of business for you!