Often one comes across an engaging Facebook post worthy of sharing with all the people that follow you. However, sometimes the lack of share option can stop one from spreading the post further.
If you are wondering, where does the share button go, and why shareability is limited on some post, then today’s post will help you understand why and how you can ensure your posts are shareable to increase their engagement potential.
There can be multiple reasons why the share option might not be available on some Facebook posts, including yours and other people’s. Fortunately, this issue is easily fixable and can be rectified by you or the other Facebook user.
How to Make a Facebook Post Shareable
Sometimes you will get a comment or a message from your follower or friend telling you that they are unable to share one of your posts, and they would like you to allow them to share. Then you can change your privacy settings to enable shareability.
Every small aspect of your Facebook profile is governed by the site’s privacy settings, from who can view your posts to commenting and sharing. Therefore, it is in your control who you allow to share your posts by tweaking the privacy settings of individual posts.
To make an individual post shareable, select the “Privacy” option located beside the time stamp of a post and then selecting either “Public” or “Friends.”
If you select “Friends,” your friends will be able to share the particular post, and by selecting “Public,” you will allow shareability to everyone who can view the post.
To make Facebook post shareable in the future, change your privacy settings by opening the drop-down menu in the top right corner of Facebook, and then going to the “Settings” and selecting “Privacy.”
Choose the “Who can see your future posts” option and choose either “Friends” or “Public” to make all future posts shareable by the selected audience. These settings can be changed any time by revisiting the Privacy options.
Why Is Facebook Post Shareability Important?
If your Facebook friends, followers, or customers find your post engaging and relevant, they would be encouraged to share it with their family and friends, which will allow you to target potential customers.
According to the experts, people are more likely to share content that they relate with their social groups. Therefore, if you are a business or individual trying to establish yourself in the hyper-competitive world of Facebook marketing, don’t be afraid to ask your fans to like and share your posts.
Sharing Posts From Pages
Sharing posts from Facebook pages is relatively easy because Facebook pages are public. Hence most (if not all) of their posts are in public settings and shareable with anyone. You can share uncountable posts from countless Facebook pages in a day.
Sharing Posts From Groups
As compared to sharing posts from pages, sharing posts from groups can be trickier because public and private groups have different privacy settings. As the name explains, “Public” groups are publicly accessible; therefore, you can share the post on both with other members of Facebook and also nonmembers.
On the other hand, when it comes to private groups, you can only share posts with the fellow members of the group (in some cases, posts are completely non-shareable). If you wish to share a post from a private group, you can check the sharer’s profile and see if they have the same post on public sharing.
Sharing Posts From Friends
Sharing a post from your Facebook friends entirely depends on their privacy settings. If you do not see the “Share” option beneath their posts, they probably have a locked-down profile. The only way you can share their posts is to request them to change their post’s privacy to “Friends” or “Public.”
However, you can share the posts that your friends have shared from public groups and pages.
How To Share A Facebook Post?
Sharing a post from public groups, pages, and friends (limited posts) is as simple as clicking “Share” underneath the post, type your desired message (if any), and press “Share Now.”
You also have the option to share/send that post on multiple platforms, including:
- Share to Your Story
- Share to a Page’s Story
- Send in Messenger
- Send in WhatsApp
- Share to a Group
- Share to a Page
- And “More Options” that allow you to send the post via email, Bluetooth, Save to Drive, etc.
Bonus – With the new Facebook features, you can now share public Facebook Stories to your stories and “Send it to friends,” and “Share to a page’s story.”
Now that you know the steps to make a Facebook post shareable by tweaking the settings. Let’s look at the different ways to make your post-share-worthy and more engaging for your audience.
Below we have shared some key factors that can help your post become viral.
Grabbing your audience’s attention is only one side of the coin; the other side is all about maintaining their attention. Once people have been introduced to your business, it is normal for them to set certain expectations from you and for your posts to be of value to them, you have to meet or exceed those expectations, which will improve your chances of the post being shared.
Just like the service or product you offer, your content needs to be of good quality to attract exposure. There is a high chance that the market you are in already has some competition already putting out content, which may also be similar to yours. So what should you do to make your content stand out from the competition and encourage the audience to engage with it and share it with others? Well, the key to success will be to come up with the right strategy and focus on what differentiates you from the competition.
Try offering a new angle in your posts; use a different way to present a message that might be similar to your competition. Think out of the box, be clever, use humor or a different tone, and consider your target market’s demographics and examine their likes and dislikes.
Trends can help your posts be relevant, so it is essential to know about the current trends and use them as leverage for your content. Being in the know of memes, topics, videos, or songs that are popular at the time can help you come up with highly engaging content that can potentially go viral. People are more likely to share a post if they find it fitting.
You can learn about the most popular trends on other social media platforms such as TikTok, Twitter, YouTube, and others. Try the ‘Explore‘ section or the top trending lists.
Choose Diverse Topics
Trending topics are great for catching the audience’s attention, so you need to learn about the most talked-about content and topics to incorporate into your own Facebook posts. However, don’t be limited to creating trendy topics and including other topics such as information about your business.
Striking a good balance is vital to ensure that your audience is also learning what you do or what you have to offer. Combining both aspects will allow you to provide information regarding your brand while also entertaining the audience.
Choose The Correct Media
You may already know that the audience’s attention spans in general across all demographics is declining, which means lengthy descriptive posts might not be the best way to go about creating share-worthy posts.
It is also crucial to remember that what works for one Facebook page or business might now give the same results for the other, so learn what your audience will respond to the most and what they like to see.
You can use infographics, photos, videos, and even text posts but be conscious of your audience’s preference and business needs. To keep posts engaging and captivating, avoid long videos, lengthy texts, complicated photos/infographics. Try to be as impactful as possible by effectively using catchy titles, attractive thumbnails, special effects to keep the viewer’s attention.
It is easier for the audience to connect with relatable content and allow them to see the more human side of your brand or business. You can use your content as a tool to share the personal aspect of what you do. Behind every industry, many hard-working heroes whose stories you can tell which your audience will find inspiring and intimate.
Your Facebook page can also benefit from developing a network of similar pages, groups, and businesses. You can harness the power of online networking to make your posts more shareable, increase visibility and explore untapped potential. Mentioning other companies and sharing their posts may encourage them to return the favor, allowing you to access more people.
Within recent years, Facebook has introduced several features that have made sharing more accessible. You can now share posts on multiple platforms, including WhatsApp. However, it is important to share posts from relevant/authentic/verified pages to ensure that you do not contribute to spreading misinformation. We have also shared the 5 best ways to make your posts viral.
We hope that this post will help you learn how to share Facebook posts that go viral. Good luck!