Think of a web search engine. The first thing that comes to all of our minds is Google. Some might go as far as thinking of Bing. This comes as no surprise since these are two of the leading search engines the world over. However, one search engine has defeated Google in Russia.
Yandex is a Russian search engine that has not received as much worldwide recognition as Google. However, it enjoys the spotlight in Russia, with over 50% of the Russian population opting to use Yandex for all research purposes.
If for any reason, you might be looking to switch search engines (Google sometimes exasperates us all), even for a brief moment, you might want to give this Russian competitor a whirl. To assist you, here is all the information you will need on Yandex to operate it.
The Russian Search Engine
You can use Yandex like any other search engine. If you have used Google, it will be a piece of cake for you. There is nothing significantly different or complex about the interface. All you have to do is type up your query in the search bar and press enter. Yandex does the rest for you.
Your searches, like in Google, can be anything from words to URLs. Further, features like Yandex videos and yandex.images are there to further assist and focus your web searches.
In addition to that, Yandex also includes features like free mail services and maps. You can easily find these features on the web page interface where the mail tab gives you access to the mail services while the Map tab guides you to a map whereby you can explore your or other location.
Yandex is available and functional on some of the top browsing apps like Firefox, Internet Explorer, Safari, Edge, Chrome, Opera, and more.
Moreover, Yandex also offers certain search customization options to its users. For instance, if you scroll down to the very bottom of the web page and access the setting options, you can filter your searches and the ads shown on the page.
As such, your information is collected and stored on Yandex whenever you enter a search or use any of Yandex features, be it the yandex images or video option, maps tab or the mail service.
Benefits of Using Yandex
Yandex offers several benefits to its users. Its search filters, specific and narrowed results, and other features all add to its appeal. Here are a few features that Yandex users greatly appreciate.
Yandex provides several different services apart from a good search engine. The services it delivers include yandex.images, yandex videos, traffic maps, mail services, music pictures, storage, and more.
Compatibility with Android
Android smartphones and devices are the most common technological equipment, and Yandex is compatible with all android devices. The android mobile market in Russia is more than 70%, and Yandex accounts for 52 percent of the market research.
Algorithms to Target Spam
The Russian web is notorious for link spam. As such, Yandex has pledged to avoid using links in the algorithms they use. Rather, Yandex is focused on metrics such as user experience and the keywords ranking. This means that Yandex will be able to generate even better quality search results.
Excellent Accommodation of the Russian Language
Since the Yandex search engine was created for a Russian audience, it works great in the Russian language. Russian is a complex language, and Google is often unsuccessful in generating appropriate results for searches in the Russian language.
As such, Yandex successfully deals with all challenges that come with the Russian language.
Disadvantages of Using Yandex
Since Yandex openly stores user data, users are at risk of privacy breaches. This means that users need to take extra measures to ensure the maintenance of their privacy.
For example, users who use Yandex are often encouraged to enable incognito mode, which automatically deletes your cookies and history as you close the browser. Moreover, users are also forced to use VPNs to hide their IP address when using Yandex.
One drawback of the Yandex mail feature is the lack of proper formatting in the email toolbar. This proves bothersome when drafting emails.
Yandex comprises a huge amount of content. This proves inconvenient when the search results contain irrelevant content that is distracting. Moreover, this also makes the web page appear cluttered.
Chaotic Results for Searches
When your search results in a large amount of content that is irrelevant to you, it can be very annoying. This annoyance is faced by Yandex users who have to face huge and distracting results to their searches forcing them to filter out the relevant content.
Yandex fails to provide the relevant and precise information needed by the users.
Foreign Language Results
Users complain that Yandex often generates results in foreign language pages like (yes, you guessed it!) Russian. This is bothersome when the search context is entirely different from such results.
Yandex functions similarly to the other leading search engines we are all too familiar with. In terms of its performance, it provides results quickly and efficiently. However, there are issues regarding the generation of cluttered and irrelevant content.
Additionally, despite the different features, its privacy issue is a grave concern for many users. Regardless, Yandex is gradually growing and increasing its competition to google, especially in Russia. It may even become known worldwide soon.