The Division 2 Plans a 2-Year Player Retention Strategy

The Division 2 Plans a 2-Year Player Retention Strategy

Though some fans believed that Ubisoft was ending Tom Clancy’s The Division 2, the company seems to have other plans. The studio recently unveiled its two-year programming plan, with exciting new initiatives hinted at. By the time 2025 rolls around, fans can expect a great deal of improvements from Project Resolve, and Ubisoft plans to release additional DLC for The Division 2.

Since the release of this DLC is still over a year away, details regarding it are still unclear. This prolonged waiting period presents a significant difficulty since, when it eventually becomes available for purchase, the DLC must live up to high expectations. It seems like a risky move to have gamers wait a whole year to explore the next part in the game’s story, especially when The Division 2 has been available for four years already. The Division 2 is under more pressure to provide an engaging experience because Ubisoft is preparing to release a brand-new game set in the Division universe, raising the stakes even further. Even though the idea of additional story DLC is fascinating, it seems like the odds are not in its favor. 

Ubisoft announced earlier this month their long-term plan to support Tom Clancy’s The Division 2 for a prolonged amount of time. First, the team plans to use Project Resolve to completely redesign a number of the game’s aspects. This project entails a number of upgrades intended to bring about improvements in the quality of life, polish different aspects of the main gameplay, apply several balancing changes, and deal with different problems. After Project Resolve is officially released, Ubisoft intends to provide new material on a regular basis all year long.

Starting with Year 6 in The Division 2, there will be a new season with more improvements to the quality of life, a new manhunt, and a new clothing event. Players may look forward to Season 2 in 2024 as the year goes on, which will feature improved seasons, an additional manhunt, and a new clothing event. With the announcement of a brand-new Story DLC, the anticipation continues into 2025. In addition, Tom Clancy’s The Division: Heartland will eventually be released for the franchise. Fans of the show seem to be in for an exciting time with the abundance of future content. But the crucial question still stands: can these products and services be enough to keep players interested until 2025?

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Abdul Wahab is a Software Engineer by profession and a Tech geek by nature. Having been associated with the tech industry for the last five years, he has covered a wide range of Tech topics and produced well-researched and engaging content. You will mostly find him reviewing tech products and writing blog posts. Binge-watching tech reviews and endlessly reading tech blogs are his favorite hobbies.