Search engines are becoming more selective every year. Buying links is becoming more and more dangerous. Many SEO companies have already given up buying links on an exchange and started looking for new off-page SEO tools. They have chosen more natural methods.
The main purpose of link building is to get external links to the site. Links should be as good as possible, so as not to arouse suspicion among search engines.
Link building basics
Link building basics are that it is important not only to be able to get external links. It is important to be able to do it efficiently and economically. Any SEO specialist will be able to get you up in search rankings by buying expensive external links. But a real professional can do it with a small budget.
One of the main indicators of link mass is the concept of DR (Domain Rating). The main point of DR — the number of links to the site from other resources. This indicator has a high correlation between sites from the top search results. Sites in the first positions as a rule, had a much higher domain ranking than competitors.
Link building basics can also be closely linked to content writing skills. Search engines are implementing more and more algorithms to evaluate not only links but also content.
Creating organic link building
Natural links are links derived from a title naturally without using manipulative methods, the purchase of donors on the exchange, as well as various kinds of SPAM. Such links are like search engines.
The main thing is to increase the number of backlinks for local business with natural origins, without fear of being blocked by Google. It is useful to have not only organically obtained links. They should be obtained from different types of sites.
Some backlink building tools include:
- Publish guest posts in various publications and media where you serve as an expert. It is critical to only leave guest posts on sites in which you have confidence. Otherwise, it may raise the suspicion of search engines.
- Outreach and expert articles The method is similar to guest posting. The difference is that outreach is usually the author’s initiative. While guest posts involve authors at the request of the site. Use adsy blogging service.
- Links on social networks. External links to the site from social networks, although marked with a tag noindex, certainly give signals to search engines about the popularity of the site. PS already knows how to recognize the emotional coloring of the message. Under the right conditions, will give a significant advantage to the site in search results.
- Crowd marketing. Free SEO link building tools are links from forums and reviews in discussion sites. Here you can not only dilute your link mass, but also get real customers. However, you should not outsource this. Unfortunately, SEO experts often do such work poorly, guided only by quantitative indicators.
- Advertising and PR. Paid publications on news resources, with good trust, are a great way to rise in SERP if you have enough budget, because the big media take a lot of money for promotional materials.
- Various link building software and submits. SEO specialists love these links. They are obtained easily, automation, and essentially free. All that is necessary — is to register on such sites.
How do search engines respond to link building strategies
Search engines work differently in different regions. For example, buying links from exchanges somewhere in Western Europe will not only not improve your link mass. This can lead to bans and roll back the process of SEO for several months. In regions that are not a priority for Google, a link-building strategy can use a commercial anchor list and not be afraid of getting hit by a filter. To learn more about this, click here.
What type of anchor should I use for promotion?
It is better to put as many links as possible in URL form, where the anchor is the address of your site. An anchor link is a type of link where the URL of your site is inside a keyword. Links that contain such a URL — it’s an anchor link.
Search engines treat anchors with suspicion. Therefore, to maximize the benefits of links, do not repeat anchors and do not make them as SPAM. Benefits for the site from such link building will not be.
Often, webmasters recommend repeating the strategy of competitors who are in the first place in search results. We need to treat this with caution, because such link building can be dangerous. If your competitor is at the top because of the lack of attention from the PS. The best way to select sites is by the site’s SPAM score as well as the traffic that comes to this site.
The best way to pump up your link mass is with a link-building strategy, 2022. Whether it’s social media links, crowd marketing, guest links, or SEO submissions, if you work naturally, the search engines will give you priority in ranking.